We do that by ripping up the conventional industry and finding a new way of working. We storm our brains like two rams with itchy heads and start working on an idea for a new piece of the BRIUS family.
With the pre-order we all win: you get a new item, before anyone else and with a better price. We have greater facility to produce.
Once the prototype is satisfying, we shoot it, and we launch the pre-ordering campaign for a limited time, with a special price!